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Volume XII · № 4
Wednesday, April 22, 2026
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★ Featured books

Predictably Irrational

by Dan Ariely

Predictably Irrational by Dan Ariely is one of the most accessible introductions to behavioral economics. Ariely, a professor at Duke University, combines research and storytelling to show how humans consistently make irrational decisions - but in predictable ways.

The book covers topics highly relevant to traders: why we overvalue what we own (endowment effect), why we find it hard to keep options open, how expectations shape experience, and the psychology of pricing and value. Each chapter presents experiments demonstrating these biases in action.

For traders, understanding that irrationality is predictable is empowering. If you know how you are likely to misbehave, you can create systems to prevent costly mistakes.

Key takeaways from this book

  1. 1. Understand why irrationality is predictable
  2. 2. Learn key behavioral economics concepts
  3. 3. Recognize biases in your own decisions
  4. 4. Apply research to trading situations
  5. 5. Enjoy accessible academic writing

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